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We just hate myths, so we’re back to discuss fallacies regarding keywords usage in Goggle AdWords. If you’ve missed the first installment of our AdWords Myths posts, head back to our previous entry so you’d learn about the two most common lies about spending good money on your campaign and about credit card troubles. Right now, we’ll discuss three big fallacies relating to keywords and click–through-rate (CTR).

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Let’s face it. Google is really the best and the biggest pay-per-click platform out there. They will also help you optimize your account if you need help. I have heard that Yahoo Search Marketing takes weeks for them to respond to your emails. On the contrary, Google assigns teams to your campaign account. They do tend to change the team members every few months, so you’ll have to adjust to new names. However, Google is wonderful in answering your questions and helping you with your campaign.

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One of the basic questions I ask myself when I am monitoring my Google Adwords campaign is to know whether my ads are even running. Some of you may have checked your ads straight through the Google search engine. But did you know that you may affect your Quality Score when you do that? Read the rest of this entry »

Google introduced ad extensions to create a more in-depth experience for its online users. Ad extensions enable you to display more than the usual text ads. You can display an example of your products, some video clips, or provide maps to your retail locations. Read the rest of this entry »