By the start of September, advertisers like you will finally get to use the new and improved keyword tool, which Google boasts to be a strong combination of the Keyword Tool and the Search-based Keyword Tool. Read the rest of this entry »

A lot of people come up to me very optimistic about launching their Google Adwords campaign. Some do not have an idea how much their Adwords campaign is going to cost or how many impressions they’ll get from a campaign. Others are wondering whether their campaign will actually work. Most of them are wondering how much the cost per click should be. Read the rest of this entry »

You were probably just as surprised as I was when Scott Brown won the Massachussettss elections. I mean, clearly, he was an underdog when the race started. What I admired about this guy is that he knew how to work the social media and especially Google Adwords to mobilize volunteers and voters. Read the rest of this entry »

Developing a keyword list to use for Google Adwords is the foundation for a successful online marketing campaign.  Your choice of keywords will make or break your Google Adwords campaign and that is why creating a great list should take top priority. Here is a step-by-step guide on how to choose the best keywords for your Adwords campaign. Read the rest of this entry »