It looks like Google is making it easier for online businesses to find legitimate Google Adwords experts; it has launched a beta version of a search engine reserved specifically for Google Advertising Professionals. Read the rest of this entry »

A lot of people are totally sold on the idea that Google Adwords will do wonders for their website traffic, but some rarely get what Adwords is about. They launch their Adwords campaign with high hopes, only to get disappointed with meager traffic that cost them a lot of money. The following are simple mistakes that can easily be avoided when trying out Adwords for the first time: Read the rest of this entry »

Your business is growing and you can see that your visitors are signing up for your newsletter or buying your product. Your visitors are also filling up your forms. This is what you call conversions.

When you launch your Google Adwords campaign, you know that what you’re aiming for is to increase your website conversions. But before you look at the increase in your sales or your email newsletter list, you first have to track those website conversions. And here’s why. Read the rest of this entry »