We just hate myths, so we’re back to discuss fallacies regarding keywords usage in Goggle AdWords. If you’ve missed the first installment of our AdWords Myths posts, head back to our previous entry so you’d learn about the two most common lies about spending good money on your campaign and about credit card troubles. Right now, we’ll discuss three big fallacies relating to keywords and click–through-rate (CTR).

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Keywords are one of the most essential and pivotal factors in a Google AdWords campaign. If you’re brainstorming over some keywords right now, it would do you good to take note of these three (3) tips in optimizing your content and your ad copy: Read the rest of this entry »

The new Google AdWords feature, Broad Match Modifiers, is designed to optimize your keyword targeting goals. It gives you the strengths of both the phrase match and the broad match, as it covers a wider reach than the phrase match and allows more control than the broad match.

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One of the basic questions I ask myself when I am monitoring my Google Adwords campaign is to know whether my ads are even running. Some of you may have checked your ads straight through the Google search engine. But did you know that you may affect your Quality Score when you do that? Read the rest of this entry »

We’ve already answered how much does Adwords cost in our last post. You have to check your return on investment keep Adwords cost in perspective. Is there a way to reduce your investment and still get more sales? My answer is absolutely!

Follow these three awesome tips to reduce the cost of your Adwords campaign and get more sales at the same time. Read the rest of this entry »