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One of the basic questions I ask myself when I am monitoring my Google Adwords campaign is to know whether my ads are even running. Some of you may have checked your ads straight through the Google search engine. But did you know that you may affect your Quality Score when you do that? Read the rest of this entry »

Google Adwords keeps getting better and better. Last week, Google announced another powerful tool for search engine marketers called the Search Funnels. Search Funnels allow you to have more detailed information about your conversions by providing you with online user conduct on search terms, ad clicks, and impressions. Read the rest of this entry »

A lot of people come up to me very optimistic about launching their Google Adwords campaign. Some do not have an idea how much their Adwords campaign is going to cost or how many impressions they’ll get from a campaign. Others are wondering whether their campaign will actually work. Most of them are wondering how much the cost per click should be. Read the rest of this entry »

high click-through rate is a must for your Google Adwords campaign. Not only does it reduce the ad spot rates significantly, it also ups your Google Adwords quality score. Here are ten ways for you to send your click-through rate into the atmosphere: Read the rest of this entry »