It’s no surprise that the advice which says, “keep your friends close, and your enemies closer,” comes from a military strategist named Sun Tzu, a Chinese general who fought wars way back 400 B.C. After all, in a war, one has to know the enemy so that one could anticipate it’s every move.

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Just recently, Google AdWords bidding tool called Enhanced CPC has been drawing the attention of people in the SEM industry. Why? It is because this bidding system works by dynamically increasing or decreasing the maximum CPC bids to get additional conversions at or below your current CPA. Read the rest of this entry »

Popups are not permitted in Google AdWords, and as of press time there’s no news that the AdWords bosses would allow this nifty little tool in their system. As an AdWords marketer, we’re sure that along with the rest of the world, you’re dismayed that popups can’t be allowed in your landing page; their presence in your website could actually double or triple your chances in making a sale and in creating a pool of potential customers. Well here’s good news for you: there are popups alternatives you can play with on your site, and it’s all good with AdWords to you use them on your target page.

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AdWords made some winsome changes to its My Client Center (MCC) interface. You could now search across accounts, labels and dashboard buttons. This means that your AdWords universe is right at your fingertips, and you can optimize and run your campaign with yet another nifty feature. Read the rest of this entry »