It’s no surprise that the advice which says, “keep your friends close, and your enemies closer,” comes from a military strategist named Sun Tzu, a Chinese general who fought wars way back 400 B.C. After all, in a war, one has to know the enemy so that one could anticipate it’s every move.

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AdWords made some winsome changes to its My Client Center (MCC) interface. You could now search across accounts, labels and dashboard buttons. This means that your AdWords universe is right at your fingertips, and you can optimize and run your campaign with yet another nifty feature. Read the rest of this entry »

Google’s newest acquisition, Like.com, clearly shows that Google has its eye on becoming a major player in e-Commerce. Like.com specializes in people searching for handbags, shoes, watches, and jewelry. It seems that Google has finally realized what Merrill Lynch’s Justin Post has been saying all along. Google has yet to fully realize the capabilities of the beta version of Google Product Search. Google’s plans to acquire ITA flight tracking software clearly show that they are willing to enter an entirely new field with guns blazing. Read the rest of this entry »

By the start of September, advertisers like you will finally get to use the new and improved keyword tool, which Google boasts to be a strong combination of the Keyword Tool and the Search-based Keyword Tool. Read the rest of this entry »