Just recently, Google AdWords bidding tool called Enhanced CPC has been drawing the attention of people in the SEM industry. Why? It is because this bidding system works by dynamically increasing or decreasing the maximum CPC bids to get additional conversions at or below your current CPA. Read the rest of this entry »

Last June, Google AdWords launched a summer challenge for advertisers to work on their conversion rate in top form. Submission of entries ended July 31, and as AdWords participants are eagerly rubbing their palms waiting for the results to come in, why don’t you compete in your very own challenge? Take a shot at being a conversion champion, in a competition against yourself that you’re sure to win with your ad campaigns optimized to the highest level! Read the rest of this entry »

To earn more profits with Google Adwords, you have to constantly experiment with your campaigns. This means that you need to test keywords, ad settings, budgets, and keyword bids. It’s hard to isolate which aspect of your ad that you tweaked resulted to higher conversions.

Google has introduced another feature that allows you to test your variations through Adwords Campaign Experiments or the ACE. ACE is still on beta, but you can definitely give this a try. Read the rest of this entry »

Google Adwords provides you with many types of reports that it’s so easy to become overwhelmed. I won’t tell you about the types of reports in this blog post since they’re self-explanatory. What I’m going to teach you is how to create new reports that will help you become more efficient in your Adwords campaign. Read the rest of this entry »

You’ve successfully linked your Adwords account to you Analytics account. What next? Now, you’ll be able to see how Google Analytics can provide you with some insight on what your online visitors do after they click on your ad. Adwords reports focus more on clicks. Analytics let you know so much more than that. Read the rest of this entry »