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Just recently, Google AdWords bidding tool called Enhanced CPC has been drawing the attention of people in the SEM industry. Why? It is because this bidding system works by dynamically increasing or decreasing the maximum CPC bids to get additional conversions at or below your current CPA. Read the rest of this entry »

Google’s newest acquisition, Like.com, clearly shows that Google has its eye on becoming a major player in e-Commerce. Like.com specializes in people searching for handbags, shoes, watches, and jewelry. It seems that Google has finally realized what Merrill Lynch’s Justin Post has been saying all along. Google has yet to fully realize the capabilities of the beta version of Google Product Search. Google’s plans to acquire ITA flight tracking software clearly show that they are willing to enter an entirely new field with guns blazing. Read the rest of this entry »

We just hate myths, so we’re back to discuss fallacies regarding keywords usage in Goggle AdWords. If you’ve missed the first installment of our AdWords Myths posts, head back to our previous entry so you’d learn about the two most common lies about spending good money on your campaign and about credit card troubles. Right now, we’ll discuss three big fallacies relating to keywords and click–through-rate (CTR).

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You’ve successfully linked your Adwords account to you Analytics account. What next? Now, you’ll be able to see how Google Analytics can provide you with some insight on what your online visitors do after they click on your ad. Adwords reports focus more on clicks. Analytics let you know so much more than that. Read the rest of this entry »