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    Google Changes Policy on Display URLs

    January 14th, 2010

    The Google Adwords blog recently announced that it is going to change its policy on the display URL. The display URL is the URL that you use within your Adwords ad. This especially affects people who have sites that are on shared or hosted domains, such as Blogspot.com. Read the rest of this entry »


    What is Social Media?

    December 7th, 2009

    Ahoy Maties!!

    Captain Greg Cesar here. I am emailing
    you from the Carnival Miracle.  Currently
    we are sailing somewhere in the Caribbean.

    This is my first real vacation in 2 years.
    I travel so much, but none of it was a
    real vacation. Always Business.

    I  will be uploading pictures of my trip
    on my blog… www.Adwords-Blog.com.  Just
    look for the post labeled Cruise Pictures.
    I’ve already met so many of my students
    You’ll see their pictures on the blog. Read the rest of this entry »


    Internet marketing and FTC - The FTC Sets New Internet Marketing Regulations: How Will They Affect Your Online Marketing?

    October 21st, 2009

    The FTC announced new Internet marketing rules for bloggers and affiliates, sending a shockwave through the online advertising community. Effective as of December 1, 2009, the regulations require people to clearly state if they are being paid to endorse a product or service. So what does that mean for your marketing strategies? Read the rest of this entry »