We just hate myths, so we’re back to discuss fallacies regarding keywords usage in Goggle AdWords. If you’ve missed the first installment of our AdWords Myths posts, head back to our previous entry so you’d learn about the two most common lies about spending good money on your campaign and about credit card troubles. Right now, we’ll discuss three big fallacies relating to keywords and click–through-rate (CTR).

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Right now, you might be thinking of scratching Google Adwords off your list because it doesn’t seem to be working for you.  Right now, you might be grumbling about the way this internet marketing tool has failed to position your product or service the way you expected it to. Read the rest of this entry »

One of the basic questions I ask myself when I am monitoring my Google Adwords campaign is to know whether my ads are even running. Some of you may have checked your ads straight through the Google search engine. But did you know that you may affect your Quality Score when you do that? Read the rest of this entry »

Running an Adwords campaign 24/7 could get expensive over the long term. I’m going to teach you how to schedule your ad campaign using ad scheduling so that your ads will only appear on the times when people are much more likely to buy your products. Read the rest of this entry »

high click-through rate is a must for your Google Adwords campaign. Not only does it reduce the ad spot rates significantly, it also ups your Google Adwords quality score. Here are ten ways for you to send your click-through rate into the atmosphere: Read the rest of this entry »