AdWords made some winsome changes to its My Client Center (MCC) interface. You could now search across accounts, labels and dashboard buttons. This means that your AdWords universe is right at your fingertips, and you can optimize and run your campaign with yet another nifty feature. Read the rest of this entry »

Google’s newest acquisition, Like.com, clearly shows that Google has its eye on becoming a major player in e-Commerce. Like.com specializes in people searching for handbags, shoes, watches, and jewelry. It seems that Google has finally realized what Merrill Lynch’s Justin Post has been saying all along. Google has yet to fully realize the capabilities of the beta version of Google Product Search. Google’s plans to acquire ITA flight tracking software clearly show that they are willing to enter an entirely new field with guns blazing. Read the rest of this entry »

By the start of September, advertisers like you will finally get to use the new and improved keyword tool, which Google boasts to be a strong combination of the Keyword Tool and the Search-based Keyword Tool. Read the rest of this entry »

Last June, Google AdWords launched a summer challenge for advertisers to work on their conversion rate in top form. Submission of entries ended July 31, and as AdWords participants are eagerly rubbing their palms waiting for the results to come in, why don’t you compete in your very own challenge? Take a shot at being a conversion champion, in a competition against yourself that you’re sure to win with your ad campaigns optimized to the highest level! Read the rest of this entry »

Multi-awarded songwriter and vocalist Sheryl Crow once sang, “a change would do you good, oh yeah, a change would do you good.” This 1997 hit by Crow might well be the new theme song of AdWords API users, as Google’s Preferred AdWords API Pricing Change only has big positive changes for advertisers like you who manage your AdWords account with the API feature. Read the rest of this entry »