http://adwords-blog.com Premiere Adwords site Fri, 03 Sep 2010 11:36:07 +0000 http://backend.userland.com/rss092 en A new tool that is seen to boost your traffic in AdWords and to convert that traffic into sales is a hot topic these days. The tool is believed to apply complex algorithms in a simple and easy-to-use platform. However, while all these may be true, I advise you to ... http://adwords-blog.com/433/guide-on-testing-your-page-for-the-first-time/ It’s no surprise that the advice which says, “keep your friends close, and your enemies closer,” comes from a military strategist named Sun Tzu, a Chinese general who fought wars way back 400 B.C. After all, in a war, one has to know the enemy so that one could anticipate ... http://adwords-blog.com/429/google-adwords-keeps-you-competitive-with-the-analyze-competition-feature/ A trial to explore how AdWords quality score could be improved showed that a keyword match domain and a URL structure have an impact on the cost and position of ads. The test involved selecting a base keyword that was considered to have an extremely higher traffic. In the test, the ... http://adwords-blog.com/427/improve-adwords-campaign-with-keyword-friendly-domains/ Just recently, Google AdWords bidding tool called Enhanced CPC has been drawing the attention of people in the SEM industry. Why? It is because this bidding system works by dynamically increasing or decreasing the maximum CPC bids to get additional conversions at or below your current CPA. Enhanced CPC raises the ... http://adwords-blog.com/425/how-adwords-enhanced-cpc-works/ Popups are not permitted in Google AdWords, and as of press time there’s no news that the AdWords bosses would allow this nifty little tool in their system. As an AdWords marketer, we’re sure that along with the rest of the world, you’re dismayed that popups can’t be allowed in ... http://adwords-blog.com/423/google-adwords-%e2%80%93-pop-it-up-with-popups-alternatives/ AdWords made some winsome changes to its My Client Center (MCC) interface. You could now search across accounts, labels and dashboard buttons. This means that your AdWords universe is right at your fingertips, and you can optimize and run your campaign with yet another nifty feature. Search across Your AdWords Universe The ... http://adwords-blog.com/421/new-google-adwords-search-feature-prompts-efficiency-organization/ Google’s newest acquisition, Like.com, clearly shows that Google has its eye on becoming a major player in e-Commerce. Like.com specializes in people searching for handbags, shoes, watches, and jewelry. It seems that Google has finally realized what Merrill Lynch’s Justin Post has been saying all along. Google has yet to ... http://adwords-blog.com/419/google-takes-over-likecom/ By the start of September, advertisers like you will finally get to use the new and improved keyword tool, which Google boasts to be a strong combination of the Keyword Tool and the Search-based Keyword Tool. The Power of Two Just how strong is the new keyword tool? Well, to give ... http://adwords-blog.com/417/google-adwords-new-keyword-tool-finally-out-of-beta/ Last June, Google AdWords launched a summer challenge for advertisers to work on their conversion rate in top form. Submission of entries ended July 31, and as AdWords participants are eagerly rubbing their palms waiting for the results to come in, why don’t you compete in your very own challenge? ... http://adwords-blog.com/415/work-your-conversion-rate-as-if-you%e2%80%99re-on-the-adwords-conversion-champion-challenge/ Multi-awarded songwriter and vocalist Sheryl Crow once sang, “a change would do you good, oh yeah, a change would do you good.” This 1997 hit by Crow might well be the new theme song of AdWords API users, as Google’s Preferred AdWords API Pricing Change only has big positive changes ... http://adwords-blog.com/411/google%e2%80%99s-preferred-adwords-api-pricing-change-great-news-for-advertisers/