A Perth-based online flower shop grew from $88,000 to $ 6.7 billion in five years, thanks to Google Adwords. Ready Flowers is a relay florist or a virtual seller of flowers who takes orders and fills them using local florists.
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Since Google Adwords is about keywords, then you have to know how to track conversions based on every keyword. I’m going to show you how you can track your conversions per keyword. Read the rest of this entry »

high click-through rate is a must for your Google Adwords campaign. Not only does it reduce the ad spot rates significantly, it also ups your Google Adwords quality score. Here are ten ways for you to send your click-through rate into the atmosphere: Read the rest of this entry »

Most people I know especially enjoy the Super Bowl Ads as much as the Super Bowl itself. Don’t you wish that you have $2 million to spare for a 30-second Super Bowl Ad? I do.

But I don’t have two million dollars to spare for an ad. But I do know that Google Adwords can deliver just as well as the Super Bowl ads without me having to shell out the two million. Read the rest of this entry »

Google Adwords is one of the largest landscapes available for driving laser targeted traffic to your website.

In the beginning, the goal was how to outsmart Google. Today, the landscape has changed. Your goal now is…how to outsmart your competitors. In order to do this, you have to be unorthodox in your methods of market and keyword research. My analogy is this. If you do things at the same time, in the same place and in the same way as everyone else, then you will get the same results. Read the rest of this entry »