Google Adwords is always changing their formula on how to place their ads and it is easy to get lost on the how-to’s and what-not-to-do’s for your Google Adwords campaign. Do you know the best way that you can get around the Google Adwords secret formula? Create a great landing page that delivers what you’ve promised in your ad.

When you focus your attention in creating a landing page that is carefully designed with great content, Google will know that you have provided Internet users with quality experience and this will make a difference. So how do you create a landing page that Google will approve of?

• Always deliver on your promise. When a user clicks on your ad and remains on your landing page, Google knows this and rewards you with a lower cost per click and gives you more impressions. However, when the user clicks away from your site and begins another search, Google can penalize you. That is why your content should always address the searcher’s problems or issues.

• Originality wins. Gone were the days when online businesses dominated Google search results with sites the display the same content. Google puts websites with highly original and quality content on the top of their list and that’s what you should be doing with the content in your landing page.

• Customize your content. You can increase your chances for customer conversion if you customize the top portion of your landing page. If your landing page’s top portion is matched with what your ad has promised, then this is going to be a sure win. Remember that you only have to customize the top portion of your landing page. The rest could have the same content.

Register now for Your Free Adwords webinar:  http://beginneradwords.com

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