A lot of people come up to me very optimistic about launching their Google Adwords campaign. Some do not have an idea how much their Adwords campaign is going to cost or how many impressions they’ll get from a campaign. Others are wondering whether their campaign will actually work. Most of them are wondering how much the cost per click should be. Read the rest of this entry »

Managing your Google Adwords campaign can become a breeze with the Google Adwords editor. This offline tool can be pinned to your desktop to assist you in managing your Adwords campaign. You don’t have to worry about making mistakes because you only save the changes after you hit the “Post Changes” button. It also has an undo feature which you can activate by highlighting the errors and hitting “Revert Selected Changes.” Read the rest of this entry »

A Perth-based online flower shop grew from $88,000 to $ 6.7 billion in five years, thanks to Google Adwords. Ready Flowers is a relay florist or a virtual seller of flowers who takes orders and fills them using local florists.
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Since Google Adwords is about keywords, then you have to know how to track conversions based on every keyword. I’m going to show you how you can track your conversions per keyword. Read the rest of this entry »

high click-through rate is a must for your Google Adwords campaign. Not only does it reduce the ad spot rates significantly, it also ups your Google Adwords quality score. Here are ten ways for you to send your click-through rate into the atmosphere: Read the rest of this entry »